Hey friends,

We’re Blonde It Up Beauty Products Manufacturer

Blonde It Up is your go-to solution for luminous, bleach-free blonde hair. With its advanced lightening system and Aminolift technology, it lifts up to 5 levels while keeping your hair soft and shiny. Say goodbye to brassiness and hello to a glossy, pearlescent finish—without the damage! Perfect for all blonde types, this system brings out the best in your blonde locks.

Our Hair Products

Discover our most-loved Blonde It Up products—expertly crafted to help you achieve radiant, salon-quality blonde results right at home.

Blonde It Up Opal Toner

Adds a soft, luminous iridescence to blonde hair, creating a multi-dimensional finish with subtle shimmer.

Blonde It Up Pink Toner

Delivers a playful pastel pink hue with a delicate rosy glow, perfect for bold yet wearable blonde transformations.

Blonde It Up Crystal Toner

Enhances blonde shades with a cool, clear tone that neutralizes brassiness while adding brilliant shine.

Blonde It Up Pearl Toner

Imparts a soft, creamy pearl finish that refines yellow tones and gives your hair a luxurious, polished look.

Blonde It Up Silver Toner

Provides a striking silver tone that cools and brightens blonde hair for an ultra-modern, icy effect.

Blonde It Up Hair Dye

Lightens up to 5 levels without bleach using AminoLift Technology, offering long-lasting blonde color with minimal damage.

Blonde It Up Bestsellers

Blonde It Up Radiant Opal Crystal Glow Toner

Blonde It Up Radiant Opal Crystal Glow Toner adds a cool, platinum-leaning pearlescent veil that neutralizes brassiness and leaves hair shimmering and glossy for up to three weeks.

Blonde It Up Rose Quartz Crystal Glow Toner

Blonde It Up Rose Quartz Crystal Glow Toner delivers a delicate rosy tint with anti-brass action, infusing color-treated blondes with a soft, radiant blush while enhancing shine for around 21 washes.

Blonde It Up Platinum Blonde Permanent Hair Dye

Blonde It Up Platinum Blonde Permanent Hair Dye uses bleach-free AminoLift Technology to lighten hair up to five levels, offering long-lasting, conditioned platinum results with minimal damage.

Easy At-Home Use

Why Customers Choose Blonde It Up

Trusted by beauty enthusiasts and professionals alike, our Blonde It Up range stands out for delivering radiant results with care-driven innovation.

No-Bleach Technology

Our AminoLift formula lightens hair effectively without the harsh damage of traditional bleach.

Anti-Brass Performance

Each toner and dye is designed to neutralize yellow and orange tones for a clean, luminous finish.

Conditioning Care

Infused with nourishing ingredients like coconut oil and violet toning masks, our products leave hair soft and healthy.

Any question about our hair products?
Feel free to contact us anytime.

Blonde It Up Company Values

We are committed to empowering confident beauty through gentle science, inclusivity, and high-performance innovation.

Our Customers' Images

Blonde It Up Sheer Amethyst Toner

Blonde It Up Luminous Pearl Toner

Blonde It Up Radiant Opal Toner

Blonde It Up Iridescent Emerald Toner

Blonde It Up Company Insights

With years of expertise in hair color innovation, Blonde It Up by Clairol continues to redefine at-home blonding through science-backed formulas, customer feedback, and trend-driven development.

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Blonde It Up Reviews

Achieve stunning blonde transformations from the comfort of your home—here’s how Blonde It Up changed the game for real users like you.

As someone who lives a holistic lifestyle and spends most of my day teaching hot yoga classes, I need beauty products that work, last, and feel clean. I decided to refresh my blonde hair with a fun twist, so I chose the Blonde It Up Rose Quartz Crystal Glow Toner—and I can honestly say it’s become a staple in my beauty routine. My hair had faded highlights that looked dull and uneven, and I was craving a soft, romantic tone without making a permanent commitment. From the first application, I knew I made the right choice. The toner applied evenly and had a silky texture that made it easy to work through my shoulder-length waves. I left it on for 15–20 minutes and when I rinsed, I was blown away—the color was a perfect blush-pink shimmer that made my whole look feel lighter and more youthful. My hair felt incredibly soft and conditioned, even after multiple hot yoga sessions and daily showers. What I love most is the glow it gives—there’s this crystal-like sheen that makes my hair look healthier than ever. It's the kind of product that elevates your mood every time you see your reflection. I’ve already bought a backup and plan to keep using it anytime my blonde needs a subtle pop of personality.

Lindsey Carver

Yoga Instructor

As a professional makeup artist constantly surrounded by beauty trends, camera flashes, and high-definition filming, my appearance is part of my personal brand—so maintaining flawless, fresh-looking blonde hair is non-negotiable. I was honestly skeptical that a bleach-free product could give me the results I needed, but after hearing some buzz, I gave the Blonde It Up Platinum Blonde Permanent Hair Dye a try—and wow, I was absolutely impressed. My hair was a level 6 light brown, and I achieved a clean, bright lift up to what I would consider a very light blonde, all without the usual dryness or split ends I’ve experienced with traditional bleach. What I especially loved was how gentle the formula felt during the process—no itching, no strong chemical fumes, and no straw-like texture when rinsing it out. The included Shimmer Lights Violet Toning Mask was a lifesaver. It took my results from “good” to “professional-level” by eliminating any traces of brass and leaving my hair icy and luminous. Even a week later, after styling with heat tools and dry shampoo use, my hair still looks shiny, soft, and light-catching. I’ve started using this product regularly for root touch-ups, and I always suggest it to my clients who want to lighten up for a season without compromising the health of their hair.

Danielle McGregor

Makeup Artist

Working in a creative field like graphic design, I express myself not just through visuals on a screen but through my personal style too—and hair color is a big part of that. After several disappointing experiences with box dyes that left my highlights looking orange or flat, I was nervous to try another at-home solution. But curiosity got the better of me, and I picked up the Blonde It Up Radiant Opal Crystal Glow Toner—and it absolutely changed the way I see home hair color. The product was incredibly easy to use, and the instructions were beginner-friendly even for someone like me who usually panics during hair treatments. I applied it to my slightly brassy, grown-out highlights, and within 15 minutes, my hair transformed into this breathtaking silvery-opal finish. It wasn’t just the tone that impressed me—it was the texture and shine afterward. My hair felt stronger, more hydrated, and it had this surreal, luminous glow that looked as if I'd spent $300 at a colorist. What really stood out was how long the tone lasted—it didn’t wash out after the first few showers like many toners do. Instead, I had nearly three weeks of salon-quality results. I’ve gotten compliments from coworkers, baristas, and even strangers at the store. For someone who used to avoid home color like the plague, Blonde It Up made me a believer. Now I feel confident, creative, and completely in control of my hair color journey.

Jenna Franklin

Graphic Designer

Do you need quality hair products?

Have questions about finding your perfect blonde? Contact us for a free consultation and personalized hair color guidance from our experts.